AMBER 2022
AMBER 2022
Amber flagship
This was the Amber flagship Video for Amber 2022. We decided to create a commercial That captures people's daily experiences and showing how tough, strong and resilient they are.
Our insight was focused on what we called comparative suffering.
Comparative suffering involves feeling the need to see our own suffering in light of other people's pain. With this perspective, we start to rank our suffering.
Agency
Flexicreate
Creative Director
Ohure Mena
Director
@Mexemania
Producer
@prop_store_nigeria
2020
©
Flexicreate