Amber 2020

Unlike all other energy brand, we decided to go a different route with the Amber brand by creating a campaign focused on the average Nigerian man’s Hustle.

The daily routine of an average Nigerian is filled with so much stress. From waking us by 5am in the morning, hitting the road to start your day, to facing a very challenging and stressful work environment and then getting back home so late that you barely have time to see your kids.

We decided to position the amber brand as that brand that understands and supports your hustle. We positioned the brand as that brand that keeps you going all through the day as you pursue your dreams, goals and ambitions.