Unlike all other energy brand, we decided to go a different
route with the Amber brand by creating a campaign focused on the
average Nigerian man’s Hustle.
The daily routine of an average Nigerian is filled with so much
stress. From waking us by 5am in the morning, hitting the road
to start your day, to facing a very challenging and stressful
work environment and then getting back home so late that you
barely have time to see your kids.
We decided to position the amber brand as that brand that
understands and supports your hustle. We positioned the brand as
that brand that keeps you going all through the day as you
pursue your dreams, goals and ambitions.